The history of entrepreneurship is replete with tales of failure. Failure followed by dusting yourself off, getting up and trying again.
It may not be catastrophic failure. Sometimes it is trial and error ... testing what works and what doesn't ... changing the mix ... until the recipe for success reveals itself.
What are the implications for IP? Well, I mentioned in the previous post that few firms - large or small - have broad awareness of IP strategy.
Consider what this means for entrepreneurial firms who eventually make the grade.