Packing for Munich

I am getting ready for my trip to Munich, Germany this weekend.

I will be speaking at the 2010 IP Business Congress.

If you are going too, be sure to pop over and say "Hello".

Blinding flash of light - why people don't "get it"

Why have they not “got it”?

In a post at the end of last year, I wondered why I had got it wrong. I searched for reasons for companies not jumping into IP commercialisation.

However, there is another explanation of why governments, policy makers and even sophisticated companies have not “got it”.

First let me set the scene:




Often I have quoted the Ned Davis Research that found that in 1975, 16.8% of the market value of the S&P 500 companies was attributable to intangible assets. By 2005, the ratio had grown to 79.7%. This is an impressive change in economic structure over a relatively short period.

But the story does not stop there.