For those who cared then, there was a lot of panic when the first
drafts of the OECD BEPS (base erosion and profit shifting) action items were
circulated.
The Action Plan had implications that were not limited to taxation
and economic development. In later drafts it became more evident that intellectual
property would receive extensive attention. Action Items 8 to 10 address the
aspects of intangible assets with respect to preventing base erosion and profit
shifting.
Make no mistake – the OECD BEPS action plan is not easy to
read. However, while it takes a lot of dedication to wade through the final version,
Action Items 8 to 10 are simply a handbook for prudent IP management. The DEMPE
(development, enhancement, maintenance, protection and exploitation) approach
is a practical framework on how to assess alignment of IP ownership with the
associated value-creating activities.
The easiest way to achieve this alignment is to follow the
traditional approach of building IP substance in the same locations as the
ownership of IP. Rather than viewing it as a tax-compliance chore, firms should
see this as an opportunity to enhance intangible value sustainably in key geographic
markets.
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